Notizie degli scavi: prove di immersività nelle pratiche turistiche di “Roma Capitale”

Keywords: virtual and augmented reality, immersiveness, enunciation, heritage tourism, Rome. An increasingly widespread trend in the contemporary tourist offer is the recourse to virtual and augmented reality for the fruition of the artistic and historical-architectural heritage. The research perspective of this study focuses on the relationship that immersiveness produces between subject and object, between tourist and monument in reference to the enunciative device and to the body of the subject located in spatiality. The analysis highlights some aspects involved in these new forms of tourist involvement such as the relationship between the sensorial, passional and cognitive spheres and the role played by narrativity. The analysis is conducted on two case studies in which the Municipality of Rome adopts virtual or augmented reality in the use of the historical-architectural heritage, that is the Fori and the Ara Pacis